Our Story
Sometimes you have to dig a little deeper…
Our experiences in life teach us our best lessons; how we interpret those lessons are critical to our happiness and success in life. The story of the Seven Jars is a great example of one of life’s important lessons, and we are happy to share it with all who care to listen.
It began during Prohibition… a time very different from which we now live. Frank Ratcliffe, a dapper and handsome young man with a quick smile, recognized a need within the community and sought to fill it. (Okay, let’s face it: he was a bootlegger). Frank delivered beverages that were in high demand, sort of an early version of FedEx. BUT the challenges were very different than delivery services of today; using highly modified Ford Model A cars, a typical delivery often wound through city streets and country roads with at least one law enforcement vehicle in hot pursuit.
Prohibition
In passing the 18th Amendment to the Constitution, America had made an aggressive decision; in order to combat the evils of alcohol (per capita consumption was reportedly over 10 times that of today), the Volstead Act prohibited the production, importation and distribution of alcoholic beverages.
The Discovery
The Final Chapter & Lesson of the Seven Jars
So now you know why we call our business “Seven Jars”. Although it is not widely known, wine, beer and spirituous liquors are all intertwined with the history of Charlotte. The products and services we provide reflect that history. We are certain that Frank and Velma would absolutely love the Seven Jars Distillery we have today. We know that they would love for you to visit, see the many things we have from their story while you sample our beer, wine or spirits. We would love that too – so please make plans to visit.
So now you know why we call our business “Seven Jars”. Although it is not widely known, wine, beer and spirituous liquors are all intertwined with the history of Charlotte. The products and services we provide reflect that history. We are certain that Frank and Velma would absolutely love the Seven Jars Distillery we have today. We know that they would love for you to visit, see the many things we have from their story while you sample our beer, wine or spirits. We would love that too – so please make plans to visit.
The Seven Jars 1931 Model A Ford is exactly like the cars Frank used over 80 years ago on the streets of Charlotte.
Oh
… by the way. That lesson we learned from this experience? The best things in life are rarely easy to get. You have to make the effort, keep trying after you fail, try again…and again. NEVER give up.
Just remember that: